We are a

creative growth agency

We believe

marketing should be tasteful and respectful

We work with

mission-based companies and creators

We've been

helping internet businesses grow since 2018

We are a creative marketing agency

We've been helping internet businesses grow since 2018

We work with mission-based companies and creators

We believe marketing should be tasteful and respectful

We start every partnership by defining your goals and developing a growth strategy. Then, we help you achieve repeatable short-term wins.

We believe in:

A Tasteful Approach

We believe that great products deserve great marketing. We strive to meet your goals in a way that's thoughtful and authentic to your brand and story.

Sustainable Growth

Unlike other agencies we don't pursue aggressive tactics at the expense of the bigger picture. We build growth systems designed to generate long-term, sustainable, compounding value.

Minimum Viable Marketing

Like building a product MVP, we believe great marketing is shaped iteratively based on the results of a 'test → measure → learn' cycle and feedback from your audience.

Kindness and Candor

Good communication is the foundation to all successful and enjoyable relationships. Candid, kind communication is foundational to all of our partnerships.

Leadership

Aidan Hornsby

Founder

Twitter

You can be doing more with your internet product, audience, or content — but you’re not sure how.

Derek Pym

Partner

Twitter

If you need to develop a brand, are looking to scale, or your product needs to break through a plateau — we should talk.

Armon Arani

Growth Lead

Twitter

Vendors want to sell you on the next project or campaign. Partners want to see you succeed, again and again.

Jenna Sargent

Production

Vendors want to sell you on the next project or campaign. Partners want to see you succeed, again and again.

Helen Porter

Business Development

Vendors want to sell you on the next project or campaign. Partners want to see you succeed, again and again.

Lance Jones

Growth Lead

Vendors want to sell you on the next project or campaign. Partners want to see you succeed, again and again.

Frequently Asked Questions

What services do you offer?
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We specialize in creating tasteful, high-impact marketing campaigns to generate interest, and building scalable growth systems to convert that interest into recurring revenue.

Strategy: To start engagements, we immerse ourselves in your business to define clear growth goals and developing a strategy to meet them.

Product launches: We treat every feature, content, or product launch as an opportunity to grow your revenue via coordinated, multi-channel campaigns.

Funnel optimization: We identify and test the best opportunities for growing your product. Most projects increase key conversion rates by 10%+.

Customer acquisition: We evaluate the best channels (paid, organic, and referral) to reach your target market and generate quality leads.

Content & SEO: We design the processes and high-quality content that converts prospects into loyal customers.

Email marketing: We increase trust, loyalty, and new sales with personalized, conversion-driven email marketing.

What is your process like?
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Our growth partnerships unfold in 2-week sprints, allowing us to prioritize throughout engagements, and shift focus as needed.

A typical trajectory includes 1-2 sprints of discovery, strategy, and brand storytelling work, followed by a series of sprints that dig into marketing execution, experimentation, and ongoing optimization based on results.

How long has DoubleUp been around?
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We started in 2018 as the in-house growth partner for companies in the Tiny family, and in 2019, we opened our doors to external clients as well.

What does a typical client engagement look like?
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Our typical growth partnership engagements include your own dedicated growth team on retainer, alongside a monthly bucket of execution hours that can be used toward a full spectrum of marketing efforts, from SEO and paid acquisition to brand messaging and conversion optimization.

What types of clients do you typically work with?
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We tend to partner with clients who fit one or more of the following criteria:
• Profitable, early stage business
• Have found product-market fit
• Have raised seed or venture funding
• Audience or email list of 30k+
• Monthly recurring revenue of at least $30k
• Seeking a long-term growth partnership

Do you have availability to work with us?
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We’d love to connect and see whether we have availability to meet your needs.

While we’re nearing capacity right now (this FAQ answer is updated monthly), we’re still keen to meet you, learn about your growth goals, and determine if we can reserve a dedicated spot for you on our calendar. Drop us a line at hello@doubleup.agency.