Tasteful marketing for internet businesses
HIGHLIGHTED Clients
Your internet business can do better.
We grow audiences and revenue.
Attract Customers
Increase LTV
Build a brand moat
Growth
Brand
Creative
Customer Acquisition
Content
Funnel Optimization
Our Approach
We specialize in tasteful, high-impact marketing campaigns that build award-winning brands. Then, we build scalable systems to convert brand interest into recurring revenue.
Strategy-first
We deep-dive into your business to develop a strategy focused on measurable outcomes that will grow the company now, and into the future.
Future-proof
We build tasteful, timeless growth flywheels that drive revenue. There are billion-dollar startups still running the playbooks we built them 10 years ago.
Tasteful & Methodical
We don’t even consider spammy growth hacks that would harm your reputation. We’re focused on driving successful, long-term outcomes for wonderful companies.
Channel-agnostic
We're data-driven: Working to identify the growth channels that will supercharge your business, then developing tasteful marketing to fit your brand.
Iterative & data-driven
The tactics that take a startup to product-market-fit aren't often the same that scale them up. Constant testing and learning helps us anticipate your changing needs.
Agile & Impactful
We're agile, operating in two-week sprints. This helps ensure growth moves in lockstep with product development and business operations.
Who we can help
We love working with content creators, subscription businesses, B2B SaaS, and most other kinds of wonderful internet businesses who have any of the following:
Raised Capital
Seed, Series A or beyond
You can be doing more with your internet product, audience, or content — but you’re not sure how.
Large Email List
A growing list of 50,000+
Vendors want to sell you on the next project or campaign. Partners want to see you succeed, again and again.
Revenue
$50,000+ in MRR
If you need to develop a brand, are looking to scale, or your product needs to break through a plateau — we should talk.
Opportunity
A world-changing idea
If you need to develop a brand, are looking to scale, or your product needs to break through a plateau — we should talk.
some of our work
FoundMyFitness
Growing a premium podcast membership
Why DoubleUp is Different
A tasteful approach
We meet your goals in a way that's thoughtful and authentic to your brand and story.
Minimum viable marketing
We focus on simple tactics that grow your goals. Everything else is a distraction.
Simple, straightforward growth
We don't hide behind complexity or jargon. You understand how and why it's working.
Repeatable, compounding value
Once your growth formula is proven, we scale its success with iterative improvements.
Frequently Asked Questions
We specialize in creating tasteful, high-impact marketing campaigns to generate interest, and building scalable growth systems to convert that interest into recurring revenue.
Strategy: To start engagements, we immerse ourselves in your business to define clear growth goals and developing a strategy to meet them.
Product launches: We treat every feature, content, or product launch as an opportunity to grow your revenue via coordinated, multi-channel campaigns.
Funnel optimization: We identify and test the best opportunities for growing your product. Most projects increase key conversion rates by 10%+.
Customer acquisition: We evaluate the best channels (paid, organic, and referral) to reach your target market and generate quality leads.
Content & SEO: We design high-quality content and automated processes that converts prospects into loyal customers.
Email marketing: We increase trust, loyalty, and new sales with personalized, conversion-driven email marketing.
Our growth partnerships unfold in 2-week sprints, allowing us to prioritize throughout engagements, and shift focus as needed.
A typical trajectory includes a minimum of 2 sprints of discovery, strategy, and brand storytelling work; followed by a series of sprints focused on marketing execution, experimentation, and ongoing optimization based on results.
Our typical growth partnership engagements include your own dedicated growth team on retainer, alongside a monthly bucket of execution hours that can be used toward a full spectrum of marketing efforts: from SEO and paid acquisition to brand messaging and conversion optimization.
Founded in 2018 by Aidan Hornsby and Andrew Wilkinson, DoubleUp started as the in-house growth partner for companies in the Tiny family. In 2019, we opened our doors to external clients.
We begin by conducting market research to gain a deep understanding of our clients' target audience, competitors, and industry. We use this information to develop a custom growth marketing plan that is tailored to the specific needs and goals of your business.
We measure success by tracking and analyzing key performance indicators (KPIs) that are specific to your business goals.
These could include metrics such as website traffic, leads generated, conversions, and revenue. Ultimately growing revenue is our north star.
We tend to partner with clients who fit one or more of the following criteria:
• Profitable, early stage business
• Have found product-market fit
• Have raised seed or venture funding
• Have an exciting product, or highly engaged audience
• A growing audience or email list of 50k+
• Monthly recurring revenue of at least $50k
• Seeking a long-term growth partnership
We’d love to connect and see whether we have availability to meet your needs.
We're typically booking 3–6 weeks out, depending on capacity.
Tell us more about your project →
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