How we helped modernize pet care.

Branding modern pet care for pet parents and vets.


Branding, Strategy


Web and Product


Brand guidelines, creative assets, website design and launch



The brief

When the pandemic struck and going to the vets office stopped being a choice for a lot of pet owners, GoFetch approached us to redesign their brand and website.

Anyone who used GoFetch already loved it. But potential new customers had difficulty understanding what “modern pet care” actually meant.

Before & After: GoFetch's website

Making modern pet care accessible

Modern pet care has problems: Over half of emergency room visits are unnecessary, but for most pet parents, it’s the only option when something goes wrong.

Vets that attempt to modernize face big bills and complex technology — compromising the value of their care and their business.

GoFetch is modern pet care made accessible for vets and pet parents. Members get 24/7 access to pet professionals from their phone, and 5% back on all vet-related purchases. Vets get an easy, no-cost way to upgrade the quality of care they provide.

Podcasts using Supercast to deliver premium audio content to paying customers

Speaking your pet's language

GoFetch serves pets, their owners, and vets. To show GoFetch’s value to these diverse audiences, we updated GoFetch’s brand to unite these audiences and crystalise their messaging.

GoFetch, like its customers, puts pet’s care first. When audiences understand that, trust comes next.

Website pages and visual assets from GoFetch's rebrand

"DoubleUp delivered a beautiful new brand and website that helped position our product as the best way for pet parents and professionals to access modern pet care. This foundation will help communicate our story and grow our business for years to come."


CEO of GoFetch

Making the future meow

We redesigned GoFetch’s website to align with their new brand and activate on current growth opportunities.

GoFetch is now one of Canada’s most popular modern pet care services, with plans to expand into the US.

Can we do this for you?

DoubleUp builds and grows wonderful internet businesses.

If you have a big audience, we can help you do more with them.

If you have a big idea, we can help build and grow it.